SPECTRA JOINT EXPERIMENTATION “Green Transformation: Reducing Fashion’s Footprint” takes place in Ruse, Bulgaria on April 30, 2024
Organized by SPECTRA partner BIC Innobridge and the APECTRA associate partner Ruse Chamber of Commerce and Industry as part of the SPECTRA project, the session tackled a critical issue: the environmental impact of the textile and fashion industry.
The event kicked off with the hosts presenting the SPECTRA project and its achievements thus far, setting the stage for a collaborative discussion. Joining the conversation was Mrs. Veneta Petrova, a representative of a clothing company in Ruse. Mrs. Petrova shed light on the significant carbon footprint of the textile industry, a reality often hidden behind the glamour of the fashion world.
However, the focus quickly shifted from problems to possibilities. More than 20 enthusiastic young students from the Vocational School of Fashion and Design actively participated in the discussion, eager to explore solutions. Business representatives also joined the dialogue, acknowledging the need for a greener industry.
The conversation delved deep into the challenges of textile pollution, exploring potential solutions through the lens of circular economy principles. Examples of successful sustainable practices from around the world were shared, serving as inspiration for the Ruse community. EU regulations and legislation related to sustainability in fashion were also discussed, providing a framework for moving forward.
This “joint experimentation,” as the event was aptly titled, went beyond simply identifying problems. The core focus was on how young people, the future creators and designers of the industry, envision a greener fashion landscape. By fostering collaboration between established businesses, students, and industry leaders, the event sparked creative thinking and a sense of ownership for a more sustainable future and created new linkages.
The SPECTRA project, through events like this, empowers the Ruse creative community to embrace innovation and navigate the path toward a more sustainable future for fashion. With the creative energy and fresh perspectives of its young minds, Ruse is well on its way to stitching a greener future for the industry.
The innovative SPECTRA workshop took place in Ruse, Bulgaria on 12.04.2024, organized by the Business Innovation Center Innobridge and the Ruse Chamber of Commerce and Industry.
The event brought together over 15 companies from Ruse’s diverse business landscape. From clothing manufacturers and construction companies to TV and motoped parts producers, participants engaged in a stimulating exploration of green innovation and creative decision making using the unconventional yet powerful tool of LEGO Serious Play.
The huddle featured a special guest, Engineer Vladi Velikov, who challenged traditional decision-making approaches with an innovative method: LEGO Serious Play. This unique facilitation technique utilizes LEGO bricks as a storytelling and problem-solving tool. By building physical models and collaboratively discussing them, participants tap into their creativity and unlock new perspectives on complex challenges.
The focus of the Ruse webinar was on “green ideas and creativity in action,” particularly within the context of sustainability. Companies across various industries are increasingly recognizing the importance of adopting environmentally friendly practices. This webinar aimed to equip participants with the tools and inspiration to navigate this shift towards a greener and more sustainable future.
LEGO Serious Play proved to be a powerful catalyst for fostering creative thinking and collaboration. By manipulating the LEGO bricks, participants were able to:
Visualize Green Solutions: Companies from different sectors in Ruse business community explored how to integrate sustainability into their operations. Clothing manufacturers brainstormed ways to use recycled materials, while construction firms envisioned eco-friendly building techniques. This visual representation of ideas facilitated open discussion and encouraged participants to think outside the box.
Break Down Silos: The hands-on nature of LEGO Serious Play created a collaborative environment where participants from different departments and companies could work together. This cross-pollination of ideas fostered a sense of shared purpose and led to the emergence of innovative solutions.
Challenge the Status Quo: Engineer Velikov’s approach to decision-making with LEGO challenged traditional brainstorming methods. By stepping away from whiteboards and presentations, participants were able to approach problems with a fresh perspective, leading to more creative and sustainable solutions.
The Ruse workshop served as a successful example of how businesses can leverage innovation and creativity to embrace sustainability. By utilizing unconventional tools like LEGO Serious Play, companies can unlock their employees’ full potential and pave the way for a greener future.
The SPECTRA project, through events like this workshops, helps empower businesses in Ruse to embrace innovation and creativity and navigate the path toward a more sustainable future. By fostering collaboration and creative problem-solving, SPECTRA also equips companies with the tools they need to thrive in today’s ever-evolving business landscape.
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5 selected companies take part in the first SPECTRA Sprint session on 27th March
Applications were invited to participate in the inaugural ‘sprint and pitch’ activity, led by SPECTRA partner Media Deals via the F6S platform open call. 5 companies were selected through panel evaluation comprising the SPECTRA partnership. 2 of the selected companies are based in Bulgaria, 2 in Ireland and 1 in Germany, as follows (in no particular order):
In this first session, the companies got to pitch in front of Thierry Baujard of Media Deals. Thierry is a co-founder of SpielFabrique and offers a unique expertise in funding strategy for the creative industries. He is also director of Media Deals which is a pan-European investment network of private investors. Furthermore, he is the project Director of the European Co-Production market.
He is also CEO of peacefulfish, a consultancy specialised in the financing of the content industry.
He offers 20+ years’ experience in the communication and entertainment industry. He was also Project Director of EU project ImMediaTe looking at financial mechanisms for digital media between 5 European clusters (Barcelona, Rome, Malta, Paris, and Amsterdam) and now for the new DG Connect project European Investors Gate. He has been working on different creative industries funds for the film, Music and Video games sectors. Thierry is a regular speaker at conferences and summit on content and technology as well as an expert for the European Commission on regulations for investment in the digital sector and member of the Investment Club EIT KIC CCSI.
Media Deals is a pan-European investor network gathering business angels and early-stage venture capital funds focusing on Creative Industries and digital media. Since its creation in 2008, Media Deals has been promoting and encouraging early-stage equity investment in high-growth startup companies in the following fields/sectors: Audiovisual, Digital Tools, Disruptive models and cutting edge media technologies.
Media Deals organises European Investment Forums in a range of European countries, providing opportunities for entrepreneurs and investors to meet up and discuss investment and partnership possibilities. The forums also provide the right environment for companies to brainstorm with entrepreneurs working in the creative industries and digital media sector from other European regions as well as to discuss investment and partnership possibilities with financiers specialised in the sector. Additionally, companies receive individual training from experts in the sector and are offered the chance to pitch to investors from the Media Deals network.
The companies received constructive feedback, had a forum to ask questions and received valuable insights on the mindsets of investors, tips on pitching, what to look for in an investor, etc.
The follow-up ‘pitch’ session with a panel of investors, will take place on 23rd April.
SPECTRA partner CREW hosts the project meeting activities and visiting SPECTRA partners from Bulgaria, Germany and Denmark, that participated in and supported the inaugural Irish Creative Business Cup as part of the SPECTRA activities
The SPECTRA partners had the opportunity to visit the brand new CREW Headquarters, situated on the campus along the Atlantic Technological University in Galway on 20th and 21st March 2024.
CREW is Ireland’s first Innovation Hub and Business Incubator focused on accelerating the development of innovative entrepreneurs in the Creative Industries including film, tv, gaming, animation, immersive, virtual production, and creative technologies. The CREW Creative Enterprise Hub will serve as a regional centre for the Creative Industries, delivering programmes and masterclasses in entrepreneurship to founders from the West Region. The hub will also provide meetup spaces and innovation areas for the Creative Industries welcoming industry experts, hosting meetups and networking events.
SPECTRA Partners at CREW HQ
Along with planning detailed project activities and spending time evaluating the applications from the recently promoted ‘sprint and pitch’ competition on F6S, the partners also had the opportunity to participate in and support the first ever Irish Creative Business Cup. The competition came about through working with the SPECTRA partner Creative Business Network, who run the global network of Creative Business Cup competitions, held by national partners in 80+ countries.
Mersus Technologies Pitches at the Irish CBC Final
The winner of the inaugural Irish Creative Business Cup, a global event held at the CREW Creative Enterprise and Innovation Hub in Galway on March 20th. Five shortlisted companies were invited to the final to pitch their innovative Creative Industries Startups to an international jury of experts and investors.
Grá Chocolates, Winner of the Irish Creative Business Cup with the Jury members
After rigorous evaluation, the jury, which included the SPECTRA partner Media Deals, has declared Grá Chocolates as the winner of the Irish Creative Business Cup, positioning them to represent Ireland in the Global Finals scheduled for June in Copenhagen.
Throughout the competition, finalists were connected with international mentors and advisors, offering invaluable guidance in refining business models, scaling operations, and navigating the global market. This mentorship program played a pivotal role in fostering the growth and success of the participating startups.
Furthermore, the winner gains access to the prestigious global Creative Business Academy, offering unparalleled support for internationalising their business. Membership provides resources, networking opportunities, and guidance to expand reach and impact on a global scale, solidifying their position as a leader in the creative industry. The initiative has been one of the good practices shared as part of the SPECTRA.
The Irish Creative Business Cup was made possible through collaboration and partnership between the SPECTRA coordinator, the Western Development Commission and CREW, who are the national host for Ireland.
The Bulgarian SPECTRA partner BIC Innobridge have held their first national Creative Business Cup only recently, and this enabled further exchange of experience with the SPECTRA partners during the Irish meet-up.
During the two days, the SPECTRA partners also engaged in networking activities, meeting and interacting with a range of regional and national stakeholders, including SMEs, enterprise agencies, university representatives, industry experts and others.
The SPECTRA partners are looking forward to the upcoming stakeholder and investor forum in Copenhagen, Denmark in June, when the Creative Business Network will host the global finals.
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We are inviting creative start-ups to participate in sprint session with real investors, culminating in an investment pitch
Who should Apply
We are targeting startup companies in the audio-visual, music, gaming, animation, and immersive technologies and performing arts space with B2B and B2C creative value propositions. We are primarily targeting startups from Ireland, Bulgaria, Germany and Denmark.
What is on Offer
The sprint & pitch enables those who are relatively new to investor engagement to learn from real investors about what the investors in these sectors are looking for and to get valuable investor feedback on the pitch propositions, in order to enable companies to perfect their pitching, make new connections and accelerate their fundraising journey. The applicants should be at the pre-seed or seed stage and look to raise €250,000-750,000 in their next round.
Key Dates
Opening of Call: 20/02/2024
Closing of Call: 15/03/2024
Evaluation/Notification by 21/03/2024
Sprint workshop with SPECTRA investment experts 27/03/2024 2-4pm CEST
Preparation of pitch decks by participants
Pitches in front of SPECTRA investor panel & feedback 23/04 2-4pm CEST.
Follow-on opportunities include becoming part of a global community of creative start-ups and access to new skills, challenges, mentors and investors.
The call is part of the programme of supports under Horizon Europe funded SPECTRA project.
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As a part of the effort to facilitate Inclusive, Diverse Ecosystems SPECTRA partners sought to specifically address intra-territorial exchange of experience and good practices to enhance the European dimension of the target ecosystems.
They looked at best practice examples from across Europe and pin-pointed specific learning from the lead innovator regions in Germany and Denmark, supporting a common strategy with appropriate solutions to respond to thematic challenges and to support innovative creative economy businesses with involvement of ecosystems as catalysts for innovation.
The resulting deliverable, in addition to research of best practice, reflects on the 2 SPECTRA virtual panel discussions held during August 2023, which focused on the following 2 topics:
1. Stimulating internal innovation and use of experimentation
2. Ecosystem as an open innovation platform, utilizing inclusivity, and diversity as a key enabler.
The learnings have been evaluated, and recommendations generated to inform future decision-making.
The outcomes and conclusions of these activities have been summarised in a report, to enable dissemination, and knowledge enhancement of stakeholders as well as replication. The report can be downloaded on this website under the resources page, and is titled D2.2 Best Practice Examples and Evaluation.
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In order for the creative industries to continue to bring prosperity to Europe, it must now become the accelerator and enabler of change and innovation in a human-centric way that can support and empower, among other, the covenants of the green and digital transition, and the transformative impact on society.
The research undertaken by SPECTRA, in addition to research of trends, reflects on:
approaches to business support
Integration of solutions in a way that maximises value.
Appropriate knowledge and interventions.
Understanding of linkages of various ecosystem actors and activities.
Identification of suitable role-models and peer communities.
The relevant innovation directions and trends can be incorporated into the growth and strategic vision of the ecosystem development. This includes consideration of the future need for co-creation processes with all relevant stakeholders.
A report has been produced as an outcome of this activity, which has identified key innovation trends as: cross-sectoral collaboration, human-centric approaches, integration of digital and green transition and co-creation and societal inclusion.
The report seeks to provide a comprehensive overview of the overarching innovation directions and trends, but these do not intend to represent an exhaustive list. They also do not exist in silos and are not intended to be considered in isolation from each other, indeed, there are many intersections between the directions and trends, and they are indeed intertwined, as well as meant to be applied with agility in mind, tailored to the challenge and ecosystem, communities, and opportunities at hand.
It is clear from the undertaken research that CCSI have a significant role to play in innovation in multiple sectors, and in facilitating inclusivity, while also contributing to the strengthening of the ecosystems, as demonstrated. Further reading and exploration of these topics is encouraged – further experimentation, piloting and demonstrative work is required to improve knowledge and learning in multiple areas.
To read the full report, you can download the full document on the resources page, titled ‘D2.3 Innovation Direction and Trends Overview and Recommendations’.
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SPECTRA partners engage with the EIT KIC CCSI Policy Club (Cities & Regions Network) and Investment Club activities
The Policy Club aims to bridge the gaps between policies by bringing together policymakers and decision makers from various sectors and domains, enabling them to prototype and implement quickly innovative policies in communities, cities and regions.
The Policy Club invites approximately 30 policy makers to participate in its inaugural year, with a plan to expand to up to 200 participants by the end of 2027. Interested individuals serving as elected politicians, civil servants, or representatives of professional associations from across Europe and beyond are encouraged to apply. Applicants from all domains of policymaking at local and regional scale are welcome provided they have an interest in cultural and creative practices and policies as a resource for developing innovations and problem-solving.
Selected participants, referred to as delegates, are expected to actively engage in the activities of the Policy Club, which offers a unique opportunity for policy makers to collaborate, exchange knowledge, and contribute to harnessing the potential as well as concrete problem-solving proposals for the Cultural and Creative Sectors and Industries.
At the inaugural meeting in Bilbao (pictured), in the initial workshop session, the delegates were tasked with operating as a collective intelligence, utilising a digital fine-tuning tool. This tool facilitated the initiation of a peer learning process and the exchange of insights concerning the group’s objectives, its organisational structure, and collaborative policy process design.
In the second session, the delegates engaged in spirited dialogues concerning the role of culture, its impact on policy, the need for clear objectives, and the necessity for cross-sector collaboration. The discussion also centered on selecting a name for the club that would properly reflect its essence. Participants aimed to refine the terminology and enhance comprehension of the club’s mission. Furthermore, A lively discussion took place regarding the importance of community-centric policies that engage citizens and lend legitimacy to cultural policies. Notably, participants recognized the significance of engaging young people and increasing diversity.
The debates held during the workshop also underscored the intrinsic value of culture itself, cautioning against instrumentalizing culture for other purposes, regardless of their importance. Furthermore, the entire workshop emphasized the need to reform the industrial business model to recognize the contributions of SMEs, thus ensuring inclusivity in the cultural and creative sectors.
As a result of these deliberations, a decision emerged to rename the Policy Club as the Cities & Regions Network.
SPECTRA partners were able to share in the learnings, through the participation of Western Development Commission’s Jessica Fuller.
The EIT Culture & Creativity Investment Club will build and fuel the European investment market in culture and creativity. The aim is to create an effective finance and growth ecosystem fit for companies in the Cultural and Creative Sectors and Industries, so that they can fulfill their untapped potential, compete, and succeed on a global level while creating a positive social and environmental impact.
Their first step in this direction is partnering with Bpifrance to host and facilitate connections between investors and companies on the Euroquity platform. Developed in collaboration with Bpifrance, EuroQuity serves as an essential digital platform to connect innovative companies with investors and partners. Being part of the EIT Culture & Creativity Investment Club community offers an array of benefits:
an exclusive deal flow and opportunities to expand and build investors’ portfolio in culture and creativity.
access to funding, partnership opportunities and events for creative companies.
SPECTRA partners were able to share in the initial findings from the first meeting of the investment club, through Media Deals participation in the Investment Club, via Thierry Baujard.
Both lines of engagement will help contribute to the forthcoming activities in SPECTRA. focusing on joint collaborative initiatives.
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The SPECTRA interventions under Work Package 2 (WP2) ‘Capacity Building of Moderate and Emerging Innovator Territories’ target the emerging and modest ecosystems directly, with the aim to engage more with emerging innovation directions and trends, and advanced methods, tools, systems, and structures, enable them to become more resilient to disruption, such as caused by the COVID19 pandemic, to develop capability to turn them into opportunities and develop new solutions to the challenges they face in their environment, as well as to:
ensure socio-environmental issues are addressed at a very early stage in activities and are an essential cornerstone of strategy for growth.
become more proactive and skilled in driving innovation, becoming the instigator of new technological solutions (‘bottom-up’ approach).
engage more in multi-stakeholder discovery process and co-creation.
become more connected to other ecosystems and other stakeholders in the ecosystem, to expand sharing of knowledge and expertise.
These activities provide for strategies to overcome barriers in addressing these challenges and opportunities, including:
Lack of knowledge on how to effectively engage with emerging innovation directions and trends – which trends and technologies are most relevant, in what way and for what purpose – having weak association/appreciation of how they need to integrate with the complex requirements of the ecosystem and the entrepreneurs.
Weak mechanisms and processes via which businesses can engage in collaboration and innovation with external partners and other ecosystems.
Fragmented eco-system, especially on the cross-border/transnational basis, when considering key players, weak open innovation frameworks engaging the quadruple helix.
Perception that some existing solutions are ‘solutions looking for a problem’ rather than solving a genuine need/challenge & common challenges exist without appropriate solutions being available.
low level of connectivity and ‘intra-operability’ between ecosystems.
SPECTRA also recognises that intentional ecosystem-strengthening initiatives still represent an exploratory space with regard to evidence base on what does and what doesn’t work. Providing more space for ecosystem actors to lead the design, implementation and evaluation of these interventions will help to clarify some of the critical success factors. Hypotheses and assumptions will be tested in this SPECTRA approach, before good practices can be confidently defined, and further collaborate to understand where and how different actors are contributing to systems strengthening.
International and Territorial Case Studies and Role Models is a culmination of a task that reinforces the activities begun under Task 2.2 and continued under Task 2.3, which elaborates a set of detailed case studies on how the business support organisations partnering in this proposal interact with other ecosystem players to support innovation in the creative economy sector, with specific focus on dealing with challenges of digital technologies, inclusivity, and human-centric approaches, as well as sustainability.
In the spirit of the Network and its commitment to European added value, the case studies feature examples of how each partner has or intends to adapt best practices from other regions to their own, internationally.
The case studies identify a contact person in the partner organisation who will be available to respond to enquiries from other business support organisations across Europe interested to learn more about the best practices and novel solutions identified in the case study. Role Models are identified in terms of successful cases of start-ups and scale-ups developed as a result of the impact of such interventions.
Case Studies and Role Models included are:
REGIONAL CASE STUDIES AND ROLE MODELS
IMMERSE (IRELAND)
ATLANTIC TIDE (IRELAND)
GREEN IMPACT WEEK (DENMARK)
CEED PROGRAMME (IRELAND)
BYOWAVE (IRELAND)
EUROPEAN/INTERNATIONAL CASE STUDIES AND ROLE MODELS
SPIELFABRIQUE (EUROPEAN)
MUSICTECH EUROPE ACADEMY: MUSIC INNOVATION HUB (EUROPEAN)
MUSIMAP – START UP IN MUSICTECH (BELGIUM)
CREATINNES (EUROPEAN)
CRAFT 4.0 (EUROPEAN)
ACCELERO (EUROPEAN)
NEBESYS (CZECH REPUBLIC).
Further details of the case studies and role models can be found in the published deliverable under the resources page.
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The innovation process in creative industries can often be described as a collective process that can involve many different actors whose objectives and needs may differ.
It also involves informal knowledge communities that have very specific Intellectual Property (IP) needs. Those actors often combine different types of IP rights, including copyright, patents and trademarks. Infringement of IP in the creative industries is a challenge, particularly since copying is easy and cheap in the digital era. Firms in creative industries also use more traditional IP strategies, open source and other creative commons types of licenses.
The creativity, skill, and talent of literary and artistic creators is their main means of creating wealth and jobs. By creating the optimal framework conditions in which there is compensation and reward for creators’ effort and creativity, IP can act as an incentive for further creation and creative collaboration, as well as supporting economic growth in an amplified manner.
This work contributes to the European Added Value:
Enhanced understanding of what approaches, mechanisms and actions lead to improved ecosystems, which are complex and multifaceted – including new data.
Supported networking among innovation actors across local ecosystems, notably building on EU-level initiatives.
Guided bottom-up, place-based approaches of smart specialisation and investments and initiatives for reinforcing innovation ecosystems.
Fostered synergies between different EU, as well as national and regional programmes.
Enhanced local innovation networks and connectivity within Europe.
On November 28, 2023, the online Workshop on «IP strategies for creative entrepreneurs» was organized and hosted by Creative Business Network and Western Development Commission.
The goal of the event was to examine different approaches towards frameworks for Creative IP. By creating optimal framework conditions in which there is compensation and reward for creators’ effort and creativity, IP can act as an incentive for further creation and creative collaboration, as well as supporting economic growth in an amplified manner.
Topics and Speakers: 1. Overall understanding of Creative IP.
Speaker: Kati Repo, COO, Business Development & Legal in KREAM Helsinki. Kati Repo works as COO, Business Development & Legal at KREAM in Helsinki. Highly creative company specializing in intellectual property commercialization. Master of Laws –degree from Helsinki University and MBA degree from Henley Business School.
2. IP as a commercialization tool that can be used in business models.
Speaker: Mustafa Cakir, Co-Founder, PATENT EFFECT. Mustafa Cakir is an industrial engineer with 13-year experience in patent portfolio management, patent data analytics, patent valuation, patent commercialization (+22 deals so far), incubation program management and startup/spinoff development. He mainly leads patent data analytics services, patent portfolio management, patent licensing, patent valuation, deep-tech startup acceleration programs and commercialization services for IP-based spinoff companies. He is also acting as the President of LES (Licensing Executives Society) Turkey and co-director of Founder Institute Turkey. Mr. Cakir is recognized as one of The World’s Leading 300 IP Strategists by IAM in 2022 and 2023.
3. Innovations in IP: what considerations should creatives and their legal support bear in mind when working with emerging digital technologies?
Speaker: Dr. Eric K. Clemons. Professor of Operations, Information and Decisions at The Wharton School of the University of Pennsylvania. A pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business, his research and teaching interests include strategic uses of information systems, information economics, the changes enabled by information technology, and innovations in IP that can shape the future protection for innovative and creative solutions.
4. Special guest of the Workshop – Jesper Moseholm, CEO of “Anna Black” Design brand.
Jesper has established and managed a business together with designer Anne Black where they manufacture and sell her ceramic designs. The business started in 2002. As part of this, Jesper has managed a lawsuit on IP infringement and brand damage, towards a Danish grocery retailer, in three consecutive courts, ending after 7 years, with a Danish supreme court verdict. The trial has delivered a lot of insight into the various challenges on defending brand and IP.
Main Takeaways provided by the Experts
IPR protection, the main principles for creators:
Create-Protect-Utilize: understanding the basis of protecting IP, recognizing its value and business potential.
Ideas cannot be protected and thus cannot be stolen, but protecting trade secrets with strict enough NDAs might be an important tool.
For proper IPR utilization, it is crucial to consider and take into account competitors, market trends (such as digitalization), the level of risk the creator is prepared to take, commercialization opportunities while utilizing the IP, creative team mindset and IP strategy.
IP as a commercialization tool – what to consider:
IP is a working investment tool. IP commercialization can be achieved through various means, including IP ownership, IP assignments, and business partnerships (including licensing).
Patent strategy and an IP policy are crucial elements for effective IP management within all creative businesses.
Licensing should be considered as a practical tool, even for smaller players; it can aid in international expansion and brand recognition.
To minimize risks, a well-structured licensing agreement is crucial for creative companies and individuals. This agreement should encompass, but not be limited to, license restrictions, territory specifications, terms, and definitions.
IP commercialization opportunities and conditions vary across different categories, with examples such as the “invent for royalties” scheme for private inventors and international market access for businesses.
Innovations in IP: a helicopter view of challenges and opportunities in the Digital Age:
IP law balances between two stakeholders: society and creators, determining the level of public access and creators’ compensation. Overprotection may restrict access, while under-protection may result in financial losses for creators.
Technological advancements are challenging this balance, simplifying the processes of copying and modifications to a significant extent. As these technologies evolve, the landscape of Creative IP faces transformative shifts, impacting the balance between creators’ rights, public access, and the ease of replicability and modification.
Considering value-added copying as a source of further creative product development, various models of revenue sharing between the original creator and those interacting with the work can be explored.
Understanding IP laws is crucial. However, one of the important aspects is identifying what has changed. If there’s a shift in a way that has not been explored yet, that is where creatives can make the most valuable contribution. When creative individuals stop sticking to the usual ways of doing things, they pave the way for making the biggest difference.
IP in practice – Anne Black’s case:
Anne Black case highlights the gap between theoretical IP laws and their practical implementation, emphasizing the importance of accurate and provable figures, resource considerations, and the strategic protection of brand reputation in the face of legal challenges.
The practical application of IP laws often diverges from legal provisions, making it challenging to secure compensation in real cases. There is a need to navigate the nuances between legal statutes and actual implementation.
In Anne Black’s trial, figures presented were not considered objective by the supreme court. It underscores the importance of ensuring that material losses, such as financial figures, are not only provable but also accurate to bolster the case.
The ability and resources required to pursue IP cases, especially for smaller entities, pose a significant challenge. It is advised not to solely rely on legal professionals; creatives should actively engage with the subject matter to effectively manage the trial.
While safeguarding designs can be challenging, protecting reputation should be less arduous. The suggestion to consider damage to the brand, such as trademark infringement, emphasizes the impact on sales and reputation due to the violation.
More detail from learning on IP for creative industries can be found on the resources page, in the published deliverable.
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