SPECTRA to host Panel discussion on ‘Stimulating internal innovation and use of Experimentation’

The ambition of SPECTRA is to build methods, tools and ecosystem interventions that are capable of self-perpetuating collaboration and innovation, creating added-value, and provide an incentive for adaptive, resilient and sustainable ecosystems.

An expert panel discussion is going to take place on 21st August 2023 from 15:00-16:00 CEST that will support learning of new and extended innovation skills to support development of creative industries ecosystems. Such frameworks are extremely important to enable an ongoing process, that self-perpetuates and renews in order to create a sustainable cycle with regular influx of new ideas based on open innovation, new investment, and increased participation of innovators, in particular underrepresented groups such as women innovators.

Event objectives are to help to:

  • Pin-point specific learnings from the innovation though-leaders
  • Identify and examine best practice and key future innovation directions and trends
  • Engage in intra-territorial learning and knowledge exchange, facilitating replication and new linkages
  • Identify examples for embedding innovation skills and methods for ecosystem development, to support advancement of innovation supports for creative industry sector.

Panelists are:

1. Ulla Sommerfelt, Entrepreneur, Business Angel, Ex – CEO Eggs Design

Ulla is an entrepreneur and business angel. She recently sold her company and left her position as the CEO of EGGS Design – a successful and leading Nordic design & innovation consultancy. Today, Ulla is focusing on helping startups and scale-ups succeed with their businesses. She is an expert in building and scaling innovation cultures. Ulla is in the process of writing a book about how to build cultures for startups that are scaling up, and gives talks and holds workshops about the topic.

2. Dr. Gjoko Muratovski, Director – Digital Futures, Deakin University / Victorian Government (Australia)

By combining design-led innovation and strategic foresight with lean business principles, Dr. Gjoko Muratovski helps organizations become human-centric, more efficient, and future-proofed. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, NGOs, and governments from around the world, including the US Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA Consultancy Services, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, Muratovski is the Director of the Victorian Government-funded program, Digital Futures, which is delivered in partnership with Deakin University (Australia). He is also an Innovation Consultant at Stanford University (USA) and Project Partner with the BMW Group + QUT Design Academy (Australia). Muratovski has also been an invited member of thought leading organizations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Forbes Councils (USA), and the Future of Learning (India).

3. Patrik Sandin, Director and Head of Practice Area Sustainability, Cordial AB

Patrik is currently Director and Head of Practice Area Sustainability at Cordial AB. Prior to Cordial, Patrik was Associate Partner and part of the EMEA Innovation and Sustainabilty leadership teams at Bain & Co and before that Director of Ventures & Growth at Ericsson ONE. Patrik has 25 years of consulting experience and is particularly passionate about facilitating transformation towards sustainable business models leveraging exponential technologies and digitalization. He is a sought after speaker and lecturer having spoken at TEDx, Green Design Forum, Planetiers World Gathering, China High Tech Expo, RISE Corporate Innovation Summit and Singapore SWITCH as well as a frequent guest lecturer on strategy, sustainability and innovation at CEIBS, Shanghai University MBA Program, Low Carbon College and Chinese University Hong Kong.

4. Róisín Buckley, Director and Producer of PIQUANT Creative Agency, Ireland

Communications expert Róisín Buckley is a director at Piquant, a full-service creative agency based in Limerick City with over 10+ years of an international track-record. Róisín specialises in communications consultancy, online campaign planning, media production and management. Róisín leads Piquant’s communication and media production teams in the realisation of effective multi-platform digital projects. She implemented internal innovation processes, such as the ‘Piquant Reflective Process’ used to generate and implement systemic changes lead from within the team. She regularly speaks on the topics of design and innovation and has helped run and participated in a number of growth and capacity building regional and national initiatives, such as with the Irish Design Institute on the topic of building in-house design capability. She holds a Professional Diploma, Creativity, Innovation & Leadership from University College Dublin, as well as a BSc in Communications, Communications and Broadcasting.


Marjan Nikolovski, Innovation Expert Lead and EU Programmes & Project Lead for Creative Business Network (CBN).

Marjan is a Design Thinker, an intrapreneur, and a relationship builder with 13+ years of experience in innovation, people, business, and concept development. He is also highly experienced in building and maintaining Strategic Partnerships, Private-public collaborations, as well Senior Career Development consultant for Academics and Leaders. Marjan has several international degrees from different Danish universities, where the latest is a Master degree in Organizational Innovation and Entrepreneurship from Copenhagen Business School – a top 5 master programme for Innovation, globally.

You can register for the event at the following link: Stimulating internal innovation and use of Experimentation Tickets, Mon 21 Aug 2023 at 14:00 | Eventbrite